Faminga

A responsive design for families to connect with one another in their local neighborhood

View Prototype Here

Project Overview

Project Overview

The Problem

The Problem

Limited avenues hinder relationship formation, making it challenging to belong to a community and forge meaningful friendships. To complicate matters, there is a strong desire to connect with others who are open to hanging out and have similar interests. Therefore, it's essential to explore alternative approaches that go beyond the traditional methods of meeting new people in order to overcome this problem.

Limited avenues hinder relationship formation, making it challenging to belong to a community and forge meaningful friendships. To complicate matters, there is a strong desire to connect with others who are open to hanging out and have similar interests. Therefore, it's essential to explore alternative approaches that go beyond the traditional methods of meeting new people in order to overcome this problem.

The Goal

The Goal

This project’s objective is to establish a dependable platform that enables families to connect with like-minded individuals, fostering long-lasting relationships in a shorter time. By facilitating these connections, we seek to bridge the gap and cultivate enduring bonds within communities.

This project’s objective is to establish a dependable platform that enables families to connect with like-minded individuals, fostering long-lasting relationships in a shorter time. By facilitating these connections, we seek to bridge the gap and cultivate enduring bonds within communities.

Role

Role

End to End UX, UI Designer

End to End UX, UI Designer

Tools

Tools

Figma

Figma

Task

Task

Design a new interior design

app integrating an AR feature

Design a new interior design

app integrating an AR feature

My Design Process

Empathize

Background and Research

Define

Interviews, Competitive, Mapping, Findings

Ideate & Design

Flows, Wireframes, Hi-Fi

Testing & Iterate

User Testing, Iterations,

Next Steps

My Design Process

Empathize

Background and Research

Define

Interviews, Competitive, Mapping, Findings

Ideate & Design

Flows, Wireframes, Hi-Fi

Testing & Iterate

User Testing, Iterations,

Next Steps

 Empathize

Background & Research

Background & Research

Since I wasn’t very familiar with the interest in connecting families with other families, I began with some secondary research to gain a better understanding of the market trends and demographics. I then conducted interviews to learn more about the different experiences people have had with meeting other families in their area.

How do Families meet other families in new areas?

We all know how tough it can be to make friends and fit into a new community, right? Besides school, kids' sports functions, and churches, it's a real challenge to socialize with other families in a new place. But let's face it, we all want to be part of a community and have like-minded friends. So, how can we get to know others who are open to hanging out and share similar interests?

Market Research

To learn more about the market trends and demographics of families looking to socialize, I started with market research with the help of Google. Through market research, I was able to gain a more thorough understanding and fill in the gaps of my knowledge about connecting family- related communities online. to better inform my design decisions moving forward. Here are some of the key insights that I discovered:

2023 Census Statistics

8.7%

Of Americans moved

within the U.S. 2022

35%

Of them move into larger

homes to support

bigger families

45%

Of American families do

not live near their own

extended families

Competitive Analysis

After learning more about the potential industry, I wanted to take a closer look at Faminga’s competitors and how they’re helping their users form relationships on existing online platforms. Through my market research, I identified some top direct and indirect competitors within the industry: Local Schools, Kid’s Sports Teams, Churches, Facebook Groups, and the Peanut App. Direct competitors are social-focused spaces similar to Faminga, while indirect competitors aren’t focused solely on connecting only families together. Exploring each of their apps, I evaluated the strengths and weaknesses of each to see how Famibga could fill in any gaps moving forward.

What were our research objectives?

Determining if the traditional methods of meeting families provide stronger results than social platforms/apps

Finding out if one social platform is more successful than another in meeting families

Understanding the process and time of building recurring relationships with other families

Learning how families connect outside of the traditional ways/social platforms 


Who was interviewed?

Participants

Families who moved to a new area between 6 months to 3 years

Potential users who are seeking to meet more families in their area/neighborhood 

Families located in major cities and suburban neighborhoods

Potential users from various household salary backgrounds 

Interview Details

Interviews were conducted remotely, both on zoom and over the phone

Each interview consisted of 12-16 questions

There were a total of 6 participants 

Research Mapping & Findings

By grouping similar data points together based on common themes, ideas, or concepts, I was able to identify overarching themes or categories that emerged from the clusters.

To synthesize all the info I gathered from the user interviews, I noticed pattern of user needs and converted them into statistics.

100%

Families have busy schedules- lacking enough time to form deep relationships

50%

Families want reliable trusting connections with existing relationships

70%

Families need consistency to stay connected (reminders/scheduling)

Personas

To make sure that my decisions moving forward in the process are user centered, I wanted to have a clear understanding who Faminga’s users are. Using what I learned from my mapping and findings, I created two user personas who I would be designing for- Bianca and Miguel

Define

Defining the Problems

Now with my understanding of Faminga’s users, I wanted to start thinking about what problems we are trying to solve for them. Taking the insights and needs from the empathy map, I started to dig deeper to better understand what the persona’s problems are by creating point-of-view (POV) statements and How Might We (HMW) questions that would help drive my brainstorming process.

Project Goals

After brainstorming, I had generated a lot of different ideas for these problems. At this point, I started laying out a strategy to help determine what goals I’m trying to meet and to help me determine which solutions I need to prioritize.

First, I started by defining the project goals to get a clear understanding of what we’re trying to achieve and where the business and user goals align.

User Goals

Business Goals

Common Goals

Attract new users

Maintain existing user base engagement

Establish brand identity and loyalty

Make profit by multiplying connection opportunities with a suscription fee

create opportunities to partner with schools, places of worship, and local recreational centers

Improve usability

Stimulate demand

Support product with a marketing campaign

Encourage community building

Help people reengage with neighbors post-pandemic

Improve community awareness and safety

Create deeper friendships and bonds

Support around hobbies and mutual interests

Simple and easy to use for busy families

Ability to search for families who have similar values

Users should feel safe while using the product as its putting their families out there

Users should feel confident in making connections on the platform

easy to access across multiple devices

Easy to use for families ages 18 and over

data and image privacy implemented

UI design should be inviting and family designed

Security waiver for each user to sign to ensure app to be used in a safe way

Flows for a User Friendly Design

Next, I created documents that provided an operational map to how a product acts and functions work for users. This includes Site Mapping, User Flows, and creating Task Flows as a blueprint for the product. Showing its displays, content, interactions, and behaviors when using the product.

Site Map

To start planning the architecture of the application and where these features would fit into it, I created an application map to organize the screens in a way that would be logical and intuitive for our user.

Task Flow

I first started by identifying what key tasks the user would be trying to complete when using Faminga based on the users’s goals. Then, I fleshed out the specifications for the key screens we would need to design to help our users complete each of those tasks. Finally, using this information, I started my process of understanding our user’s interaction with the app with task flows. These task flows helped me to see how our users would be completing these key tasks - what screens they would be interacting with and what actions they

would be taking in a linear flow.

User Flow

Now I wanted to dive even deeper and get a better understanding of the overall journey the user would be taking throughout the app from start to finish. I wanted to better empathize with the scenario they may be in. Specifically the safety and security they would need in place while joining the platform. To do this, I created a user flow to step into a family’s shoes when connecting with other families.

Prototype & Testing

Lofi Wireframe Sketches

Using my understanding of the user, our goals, the architecture, and the user’s interaction with the app, I worked on making informed decisions on how to design Faminga’s screens by sketching low-fidelity wireframes.

Sketches to Prototype

Now that I had sketched out my ideas, I wanted to test the decisions I made and make sure that the structure and flow of the app is intuitive for our users. Before working on the visual design, I wanted to first make sure that the design was functional. In order to do this, I decided to create a mid-fidelity prototype which would help me quickly test the design on real users and make any priority revisions before integrating the branding and visual design.

Mid Fidelity Wireframes

To create my prototype, I first started by creating mid-fidelity wireframes on Figma of the key screens the users would be interacting with.

UI Components and Design

After the mid fidelity wire-framing came to life, it was time for me to name the product and create a UI Design to match the look and feel of what my user gatherings would be inclined to enjoy using

Why Faminga?

fa-minga

“Fa” from the first two letters of “Family”. Joined with an icon that encourages a hand-waving hello gesture that neighbors use to greet each other.

“Minga” is a traditional practice in some Latin American countries where people in a community work together to help each other with tasks like farming, building, or community projects.

Style Inspiration and UI Component guide

The mood board inspiration and UI components are warm and inviting.

Hi-fi Design Wireframe

Combining the wireframes with the UI components made the responsive design come to life and in action.

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Sign Up with Email

Username

Password

Forgot Password?

OR

faminga

Welcome

to

A safe place for families

to connect

Sign Up with Facebook

Sign Up with Apple

4:20

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Sign Up with Google

Continue

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Upload a profile

picture

Upload

Verification

DISTANCE

Upload a profile photo you’re comfortable with. You can always comeback to this step to change it.

SKIP

4:20

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Let’s verify your

identity

Passport

Drivers License

ID Card

Verification

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You’ll need to prove who you are in

order to meet other families. It only

takes 5-10 minutes and you only

need to do it once.


How would you like to verify?

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Good Afternoon Naima!

Check out families near you...

4:20

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faminga

Similar Interests

Oakland, CA, US

Hi! We’re here to meet families nearby and make lasting connections. Looking to hangout with those with similar interests.

Marivel

Connections

Community

Post

Explore


Nearby

User Testing

In order to see if the design was effective and comprehensive to the user, I needed to create a usability test plan with participants to

Testing goal from 5 participants chosen was:

Observe if the tool is simple to navigate

Assess if users are able to create a user profile through verification process and are able to access connections with other users

Identify barriers when users complete a task, create their profile, and move onto connecting with other users on the platform

View Usability Test Results Here

The results

After testing out the Prototype with 5 and analyzing the results, there were 3 major takeaways . Verification, Adding more profile info, and creating an additional safety disclaimer

Final Iterations

The overall Faminga design needed three additional iterations as the top priority to make. Each iteration has the title above. Verification addition was to include social profiles for users so that they share what social platforms they use. Additional Profile Info is adding an “About” section to provide more profile details for the user to view. Adding a Safety Disclaimer as a pop up for the viewer to read and agree before using the chat feature to ensure that the user themselves practices safety measures when communicating with other families.

Verification

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Additional Profile Info

Good Afternoon Naima!

Check out families near you...

faminga

4:20

􀋒

Similar Interests

Oakland, CA, US

2 kids ages 4 and 10

Hi! We’re here to meet families nearby and make lasting connections. Looking to hangout with those with similar interests.....

Marivel

Connections

Community

Post

Explore


Nearby

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More about Marivel...


4:20

􀋒

faminga

Oakland, CA, US

Hi! We’re here to meet families nearby and make lasting connections. Looking to hangout with those with similar interests.

Marivel

Connections

Community

Post

Explore


Nearby

“Hi! We’re here to meet families nearby and make lasting connections. Looking to hangout with those with similar interests. When we aren’t at swim meets and soccer practice with the kids, we’re off exploring nature in our local area. We are a sober household but that doesn’t stop us from wanting to connect with others! It would be great to experience parenthood while meeting likeminded families.”

Food

Interests

Sports

Vaccinated

Organic

Connected on...

About us

Early 40’s, Finance Manager, Motorcycle geek

Early 40’s, Non Profit Founder, Social Butterfly

Age 9, Aspiring swim champion, Master of Mario Kart

Age 4, Paw Patrol fanatic

Next Steps

Adding more features to the product. Specifically Community Board to enhance user engagement outside of finding individual matches with families

Iterate on existing features to make the product more finished and functional

Enhance the communication feature by creating group chats or virtual events

View Final Prototype Here

Let’s get started on something great

Contact Me

© 2023 Naima Ahmad Designs. All Rights Reserved.

FAQ

About

A responsive design for families to connect with one another in their local neighborhood

Faminga

View Prototype Here

A responsive design for families to connect with one another in their local neighborhood

Faminga

View Prototype Here

A responsive design for families to connect with one another in their local neighborhood

Faminga

View Prototype Here